YOUR ROLE

As a Senior Marketing Manager at PLAYERUNKNOWN Productions, you’ll take ownership of how our games show up in the world, shaping strategy, messaging, and execution across all marketing channels. From defining KPIs to crafting campaigns, you’ll play a key role in reaching and engaging players around the globe.

You’ll work closely with Publishing, Production, and other studio stakeholders to define positioning, identify audiences, and build out marketing beats from early development through live support. You’ll manage external partners and content production to deliver high-quality assets that align with our brand and resonate with players.

This is a hands-on role for someone who knows how to build campaigns from scratch, understands the rhythm of digital game releases, and is equally comfortable setting strategy as they are getting into the details of day-to-day execution.

YOUR RESPONSIBILITIES

• Developing and executing marketing strategies for the games from PLAYERUNKNOWN Productions, defining KPIs and identifying target audiences.
• Work with the rest of Publishing and key studio stakeholders to setup messaging and channel selection to portray brand values to reach and captivate new and existing audiences.
• Oversee the creation of marketing content across all platforms, ensuring it is on brand, engaging, and aligned with the overall marketing strategy. Working with external partners and productions agencies to meet internal deadlines.
• Ensure results are tracking based on KPI’s across major storefronts and social platforms.
• Own the marketing campaign process from inception to evaluation, adjusting direction as needed to maximise impact.
• Contribute to releases across multiple stages and platforms, including Early Access and ongoing live projects, ensuring clear communication of progress and next steps to all stakeholders
• Work with our production team and internal stakeholders to make sure assets and deliverables meet the quality standard, tone and message as setout in cross collaboration briefs.

YOUR PROFILE

• Experience in building and executing marketing campaigns from the ground up.
• Experience in a marketing role in the gaming industry.
• Deep understanding of gaming industry trends & consumer behaviours.
• Familiar with engagement strategies and effective partner programs & activations.
• Experience with digital game launches, preferably including Early Access on platforms like Steam.
• Passion for video games and a keen understanding of gaming culture
• Ability to thrive in a collaborative and creative environment.

NICE-TO-HAVE SKILLS

• Experience collaborating with C-level colleagues and other stakeholders.
• Experience working in a smaller scale studio where creativity and a builders mentality are fostered and appreciated.
• Experience with Adobe Suite.

LOCATION

Amsterdam, The Netherlands (Hybrid) or Fully Remote (within Europe).

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About us

At PLAYERUNKNOWN Productions we believe in a flexible work environment driven by honesty and transparency, empowering both developers and researchers to build the tools that can form the foundation of a new generation of interactive worlds. We are a passionate team of committed individuals from all over the world, working towards building the kind of experience that is only now becoming possible. We believe that the longstanding dream of a massive, immersive world where players are free to do whatever they want is closer than ever before, and we believe that we can make it happen.

PLAYERUNKNOWN Productions is an independent development studio based in Amsterdam, focused on creating massive sandbox worlds. Our multi-disciplinary team is using an array of new and emerging technologies to push the envelope of what is possible with open worlds in gaming. Our goal is to build deep, systemic playgrounds on a planetary scale, populated by thousands of players.

MELBA Team is PLAYERUNKNOWN Productions’ applied research division. Project Melba is a new simulation engine being built from the ground up, utilizing data-driven design, multi-core processing and machine learning at its foundation in order to power virtual worlds on a scale beyond the capabilities of current technology.

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Thinking about applying but not sure you tick every box?

No problem - neither did most of us when we applied. At PLAYERUNKNOWN Productions, we value potential. If this role excites you, we’d love to hear from you. Diverse perspectives make our team stronger and our games better, and we know that people in some groups tend to count themselves out applying for roles when they think they don't tick every box. If this sounds like you, we encourage you to apply. You might be exactly who we’re looking for!